Re-engagement

Demo data

Customers who have gone quiet, and the drafted approach for bringing them back.

Company context: All Companies

What this module does

Segment customers by dormancy, falling spend, or quoted-but-never-ordered.
Draft an individual re-engagement message referencing the last real job, not a generic template.
Hold every draft in an approval queue and stop the sequence the moment a customer replies.
Track which approaches produced a reply and which did not.

Dormancy figures are demo values calculated from the sample customer records.

Working in this prototype

Wrekin Steel (248 days) and Halesowen Pressings (393 days) appear as demo dormant accounts.

No live system is connected

CARL in this module

CARL identifies who has gone quiet and writes the approach, referencing the specific work last done.

No re-engagement message leaves the system without approval.